Review: The Missing Keys to Thriving in Any Real Estate Market by Eddie Godshalk, MBA

The Missing Keys to Thriving in Any Real Estate Market: How to Create Wealth in Any Community Using Street Analysis Technology
Eddie Godshalk, MBA
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If you’ve never working in any aspect of the real estate market, you may not think Eddie Godshalk’s book, The Missing Keys to Thriving in Any Real Estate Market, is for you. You’d be wrong, because while the last part of the book, which explains his Home Value Predictor, is aimed at real estate professionals, the first part is a thorough explanation of why the housing market has tanked, why there are so many foreclosures, and how some of the financial strife related to real estate finance could have been averted.

Even better, Godshalk explains the history of housing bubbles, how they work, why they work, and what’s happening now, in accessible language that anyone can understand, even if they’ve never taken a single finance course.

After reading his book, you’ll have a better understanding not just of the big picture, but also of the smaller sections – like why your own home is worth what it is, and why you may not be able to refinance any time soon.

If, on the other hand, you are a real estate professional, whether you’re a Realtor, broker, lender, or appraiser, you’ll finish The Missing Keys… with a better understanding of the industry in which you work, and you’ll also be armed with powerful tools that will help both you and your client.

Once such tool is Godshalk’s Home Value Predictor, which you can learn about in-depth at

As someone who worked as a mortgage loan processor and underwriter for half her life, I can honestly say that while I was asked to review Mr. Godshalk’s book, I wish I’d had it to offer every client I worked with – especially those taking subprime loans, because it should be required reading for homeowners and real estate professionals alike.