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The Tipping Point

Posted by on Sunday, 6 January 2008

by Malcolm Gladwell

I was first introduced to Malcolm Gladwell’s work via my stepfather, who left me his copy of Blink when he was visiting us over Christmas in 2006. I thought that book was amazing, with all of the insights about the first few split-seconds of every encounter.

The Tipping Point is amazing, but in a quieter way. It’s about social and medical epidemics – about how word of mouth works, about the different types of personalities that drive hot-or-not trends, and about how the two merge in almost every aspect of society. In the journey of this concept, the author talks about needle exchanges, AIDS Patient Zero, vintage shoes, Paul Revere’s ride, and various examples of information collection and critical mass.

There’s really no way to review it without spoiling the experience. Read this book.

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