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Blink: The Power of Thinking Without Thinking

Posted by on Monday, 11 June 2007

by Malcolm Gladwell

There books you read that are mildly entertaining, which is great, but there are also books that completely change your perception of the world. For me Blink is one of the latter.

Describing it is difficult. It’s about improv, criminology, psychology, marriage counseling, body language and human interaction…sort of. But it’s also about – more than anything – the split second judgements we make all the time. The first impression that occurs before a first impression is even registered.

And it’s fascinating.

Gladwell’s informal style and self-effacing humor helps, of course, but mostly it’s the material that intrigues.

And, unfortunately, defies description.

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